Profile

If you're like most hoteliers, the answer is probably "a bunch of people." The fact is, updating and managing images and text is a tedious, manual process that burns through a lot of valuable staff time…for each and every one of your online and GDS distribution channels.

Does it sometimes feel that your hotel is invisible when it comes to being seen and booked by the major travel agency chains, corporations, consortia or on the big travel Web sites? Without the right strategy, it's easy for independent hotels and independent hotel groups to get missed by prospective buyers who use the global travel agency groups.